A NEW VISION FOR YOUNG ADULT MINISTRY
The Diocese of Dallas is home to thousands of Catholic young adults, but many struggle to find a sense of belonging in a community. Casting a vision for a more active and integrated Dallas, the Office of Youth, Young Adult, Campus Ministries and sought to create a unique event to unify Catholic young adults across the diocese, producing a model for young adult ministry that could be replicated on the local level. The 635 is a monthly, diocesan-wide event that exists to penetrate the closed gates of our hearts, breathe life into our community and awaken within us a passion to see the Kingdom realized in Dallas.
A mission as large as this needed more than beautiful design and captivating videos. In order to truly unite the young adult community, the event team needed a strategic communication plan to guide them the journey ahead.
The first step was to tap into local parishes who were already successfully ministering to the young adult community. Sherwood Fellows and the 635 team worked together with key stakeholders to identify the needs and challenges of building a thriving young adult ministry at the parish level. The Sprint involved meeting with local ministry leaders to discover the unique challenges they were facing and establish a channel for dialogue with the diocese.
VIDEO & DESIGN
We believe that video and design are about expressing identity. For the Church of Dallas, we express that identity as one that is unified, self-sacrificing and on fire for faith – much like the Church in the Book of Acts. We knew that our video and design would be the first place to invite that identity to flourish.
Our video and design speaks the revolutionary language of the brand and movement of The 635, and aims to capture the feeling of the “upper room.” We also produced a variety of captivating print and digital marketing materials, including a series of short films based on the Book of Acts.
Armed with new momentum and unity in diocesan-wide young adult leadership, the 635 team was able to better speak to the specific needs of young adult ministers in their local ministry. Now the 635 is a year old and it continues to shift the spiritual landscape of the city. The 635 is creating a model for Catholic young adult ministry while supporting ministers and young adults in their journey of faith and continued discipleship.