Transforming Relationships
Dating Practically Brand and Website
Unexpected connections.
After years of working for large matchmaking services, Nada Rifai wanted to stake out on her own with a personal brand of relationship coaching services — Dating Practically. She loved relationship coaching because it allowed her to help people with personal growth while they were seeking love. This unique approach is what sparked a great conversation between Nada and a Sherwood Fellows teammate … but not initially on a sales call. They first met during a matchmaking profile call, where our teammate shared what Sherwood Fellows does, and Nada decided to invest in bringing Dating Practically to life.
“Hiring Sherwood Fellows was the best investment I made all year."
After a 3-hour Sprint with Nada, we distilled her ideals into a manifesto of core beliefs. That manifesto (which you can read here) made Nada cry with joy, because she felt so understood: her deepest goals had been perfectly articulated. We discovered that, while Dating Practically is a relationship service, its major focus is helping people become the best version of themselves — whether or not they are in a relationship. This idea created a solid foundation for us to build Nada’s visual identity, website strategy, and social posts.
Building a strategy as unique as our client.
A creative spirit at heart, Nada had lots of aesthetic preferences but little idea on how to weave them together. Our design team landed on a calming, reflective visual language that utilized topographic lines to add movement and convey the deep maps of the human soul. We used the website creation process as a chance to better define Nada’s service offerings. Finally, we created a set of social posts templates on Canva that would allow Nada to build endless new branded posts from a few presets. Nada’s distinct outlook on love and life was an encouragement to us all.
“To say my experience partnering with Sherwood Fellows is nothing short of amazing would be an understatement. Their holistic approach elevated my brand to dimensions I had not even imagined. Not only was this tribe of brilliant young minds able to deeply and accurately capture my vision in a way that I can confidently present it to the world, but they did so with the utmost warmth and professionalism. Throughout every step of this process I felt heard, supported, and valued to a degree that exceeded my expectations of this service. Hiring Sherwood Fellows was the best investment I made all year.
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