Most case studies are self-congratulatory narcissistic jargles of design lingo that your eyes glaze over immediately.

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Since you’re on this page, we’ll skip that and instead attempt to provide you with some insight into what branding is and how we specifically approach it.

So what the hell is branding?

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The arts and crafts approach

To some founders, branding seems to work like this: You provide information to a design firm, and then they go “get creative,” and out pop some colors and fonts. Congratulations, you just paid $10,000+ for something you could have created with a Canva template, right? This is the right-brained creative.
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The gold-plated McKinsey approach

To others, branding is highly specialized. You need to work with a firm that has a proven track record of collaborating with brands just like yours and extensive industry expertise. Branding is strategy-heavy. Data-driven. Spreadsheet-laden. Somewhere in the cross-tabs, a perfect brand position is waiting to be revealed. The outcome is the same fonts, colors, and logo that you could have paid $10,000 for, but you paid the equivalent of a mortgage instead. 
Both of these views are wrong.

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