Rebuilding western civilization one brand at a time

WHAT WE DO

We help startups become easier to fund, easier to trust, and easier to acquire. Through brand strategy, messaging, websites, decks, and growth creative, we make early-stage companies unignorable.

SAFE

CONVICTION

GETS

IGNORED

FUNDED

ACQUIRED

TRACTION

WINS

BIG

We build brands for founders and leaders with a thesis and the nerve to defend it. Because convicted brands win the kind of trust that money alone can't buy.

Cracker barrel
loses $100 million
anheuser-busch stock has lost $27 billion over dylan mulvaney
How Jaguar's Rebranding Gamble Triggered a 98% Collapse in Sales

Marketers love to light money on fire. 

We help early-stage teams figure out what actually matters, build it fast, and skip the rest.
Because marketing isn’t marketing anymore, it’s smoke, mirrors, and political signaling.
Because marketing isn’t marketing anymore, it’s smoke, mirrors, and political signaling.

Your budget needs to work harder

Your competitors have bigger budgets.
You need every marketing dollar to work 10x harder than your competitors.
Your answer: your brand.

Their budget

YOUR budget

Their Budget

Your Budget

YOUR LEVERAGE

Market incumbents are buried under layers of bureaucracy and compliance and led by politicians.  Your leverage is your creativity and your cultural attunement.

Avis closed the gap from a $3.2 million annual loss to a $1.2 million profit in one year through this 1962 underdog campaign.

Within one year, Marlboro’s Marlboro man campaign launched the company from <1% market share to the 4th best-selling brand. Sales jumped by 3,241% in one year to $5 billion, quadrupling again just two years later.

Nike’s first commercial in 1988 featured 80-year-old marathoner Walt “Iron Man” Stack jogging across the Golden Gate Bridge. Nike's share of the U.S. athletic shoe market grew from 18% to 43% over a single decade.

Your best leverage

No startup can afford to buy all the trust and attention it needs to scale. Your brand is the leverage that makes you easier to trust, easier to remember, and harder to ignore.
project 01
branding
strategy
messaging
campaign

Verso Jobs

project 02
branding
messaging
deck design
creative retainer

Stratofied

project 03
strategy
branding
messaging
campaign
marketing retainer

Arimathea Investing

project 04
branding
strategy
website

Credit Union Travel

TESTIMONIALS

Working with Sherwood was a pleasure. We came to them with a complicated marketing project, and with very little direction for how we wanted to proceed. Marcellino and his team quickly jumped into action and helped us build a thorough strategy based on rigorous market research. They really helped us better understand our customers and position our product more effectively.

Jonathan Keeperman

Passage Press
Our new branding and sales materials have been absolute game changers. People are treating us completely differently. People who didn't give us the time of day or who said “I don't get it” after 45 minutes are saying “we get it and want to learn more.”

Nick Stoltzfus

Stratofied
This new brand and the whole process has been so wild. Just like dreams upon dreams. A legit dream come true.

Andy Hickman

Chamber
Sherwood Fellows was a foundational partner for CEDE. Our vision to bring Catholic entrepreneurship education to schools across the globe was met with a clear strategy, beautiful design, and an impactful curriculum that continues to change students’ lives daily. I cannot recommend them highly enough.

Luke Burgis

Catholic University of America
Sherwood Fellows delivered on a bold promise: to help us find a clear path forward and build the foundation to market and sell our product effectively. After working with Sherwood, our team is more energized and focused than ever. We now have a deep understanding of our audience, a clear sense of what sets us apart, and a strategy to communicate that consistently at every touchpoint. With our unique strengths fully leveraged, I'm confident we're set up to achieve significant success this year.

Mark McShurley

Roofsimple
Before we worked with Sherwood Fellows, we struggled to make strategic decisions and prioritize our efforts because we didn’t know who we were or where we were going. Sherwood Fellows helped us do what we had been trying and struggling to do for years: chart a path forward for our ministry. Their support has been invaluable.

Fr. Richard Sunwoo

USC Caruso Center
Sherwood Fellows is severely goated with the sauce. Any attempt to not work with their company would likely put you at risk of not making it.

Johnny Brask

Verso Jobs
I’ve worked with many, many marketing agencies. I was reticent to try another one, but the team at Sherwood Fellows convinced me they would be different, and they were. They were able to get to the core of why this business mattered to me, and by getting it clear, our whole business turned around. Everything got easier, from designing and releasing new Saints to writing marketing copy.

Joe Klinker

Tiny Saints

CONTACT US

WE HELP UPSTARTS WIN.

We help startups punch above their weight through positioning, brand strategy, websites, investor decks, and growth creative designed to open doors and move the business.