CEDE

Helping Youth Design their Lives

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Luke Burgis, the Entrepreneur in Residence at the Catholic University of America’s Busch School of Business came to us with a big, mountain moving idea.

Leverage Catholic education, business entrepreneurship training, and experience design, to create a life changing course that helps high school students completely re-design their future. Luke wanted to create a flexible course “that gives youth real knowledge and experience of entrepreneurship that can help them design lives of creativity rather than consumption and use business for the betterment of mankind.”

With our expertise in experience design and community building, Sherwood was uniquely positioned to help Luke and his team make something truly new. We invited their team down to Dallas for a Sherwood Sprint, and came out of that 3-day process with the values that would guide the course, audience profiles, and the core modules of the curriculum sketched out.

Over the next 6 months, our teams worked together to produce a curriculum that utilizes technology, experiences, case studies, meditation, and a groundbreaking final project to transform students, not by communicating information, but by instilling a new sense of wonder and hope in them at the deepest level. That project was dubbed “CEDE” or the “Catholic Entrepreneurship & Design Experience.”

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Client

CEDE

industries

Education

services

branding
marketing
strategy
website