Monk Mindset, a productivity and personal growth system based on the ancient wisdom of Catholic monks had achieved a substantial following on social media clocking 100k followers in just a few short months.

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In preparation for the launch of their app product and a seed round, they hired sherwood fellows to build them an identity that would scale to all of the various applications needed for a digital first product. We built a minimal identity that both shows the heroic nature of discipline inspired by the aesthetic minimalism of the monastic lifestyle.

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White, Black, brown, blue, and grey color palette is drawn from the monastic habits of Catholic orders. Since launching their identity Monk Mindset has achieved 20k active users per month and growing.