Tiny Saints
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A popular product was seeking to be acquired and needed brand guidelines to clearly communicate its core values and solidify its position as a brand.
‍
THEÂ STORY
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A popular product was seeking to be acquired and needed brand guidelines to clearly communicate its core values and solidify its position as a brand.
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We helped Tiny Saints articulate its Why: “We make the saints tiny so that every human heart can feel the simple joy of never walking alone.” We determined a driving brand concept that would preserve the meaning of the product long after the acquisition: Heaven is with you wherever you go.
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All brand motifs, with their curving shapes and sky imagery, draw the imagination towards a joyful, abstract, and dynamic infinity. They inspire wonder and evoke a sense of eternal perfection.
