Vocatio
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Vocatio Travel is a startup building custom group travel experiences for a new generation of travelers.
Travel has become commodified, touristified, and increasingly catered to older audiences. Vocatio saw an opening to democratize extraordinary experiences through better technology, sharper planning practices, and a more youthful approach to group travel.After strong bootstrapped growth, Vocatio had reached an inflection point. They needed a brand foundation that could make their innovative model immediately legible to clients, partners, and new travelers.
Sherwood Fellows built a brand system that clarified the company’s positioning, sharpened its message, and gave Vocatio a visual identity equal to the quality of the experiences they create.
