Workshops

Defining Your Message

You know your business better than anyone. You can explain it clearly in a room with 30 minutes and time for Q&A. You can answer hard questions on a call. But the moment it has to live on your website, in ads, or in sales decks, it’s different.

Your homepage feels vague. Your value proposition sounds… fine. Competent. Familiar. Prospects nod along, but they don’t feel it. Sales conversations drag because you have to explain too much. Marketing sounds different in every channel. Nothing is technically wrong, but nothing is particularly right either.

You’re not bad at messaging. You’re just too close to it.

What you need is to take a step back. Look at the big picture. Everyone loves a good story. We talk about stories all the time in marketing, but we’ve forgotten the key elements that make stories work. 

There is an art form that has perfected the 2-minute story, the ‘90s movie trailer. In this workshop, we’ll show you how to use a ‘90s movie trailer framework to tell your brand’s story in 2 minutes with more impact and appeal than you ever thought possible.

What this workshop solves: 

  • Confusion
  • Tripping over yourself
  • Changing the story 10 times before breakfast
  • Changing the personality... we're like Nike, no we're like Dove, no we're like James bond, no we're your friendly grandpa that knows how to use a wrench.

This framework gives you a way to decide precisely what you stand for, and even more importantly, what you stand against.

We breakdown into depth our real process we’ve used to help hundreds of business owners apply what they know to their whole brand.

Remove ambiguity around exactly who your business is helping, and what your brand enemy is.
Give your ICP a precise feeling after coming in contact with you that leads them to take action.
Use your core values to form a compelling narrative that directs messaging across channels.

This workshop is the strategic framework that we walk every client through.


And you can have it all for the small price of… nothing.

You know your business better than anyone. You can explain it clearly in a room with 30 minutes and time for Q&A. You can answer hard questions on a call. But the moment it has to live on your website, in ads, or in sales decks, it’s different.

Your homepage feels vague. Your value proposition sounds… fine. Competent. Familiar. Prospects nod along, but they don’t feel it. Sales conversations drag because you have to explain too much. Marketing sounds different in every channel. Nothing is technically wrong, but nothing is particularly right either.

You’re not bad at messaging. You’re just too close to it.

What you need is to take a step back. Look at the big picture. Everyone loves a good story. We talk about stories all the time in marketing, but we’ve forgotten the key elements that make stories work. 

There is an art form that has perfected the 2-minute story, the ‘90s movie trailer. In this workshop, we’ll show you how to use a ‘90s movie trailer framework to tell your brand’s story in 2 minutes with more impact and appeal than you ever thought possible.

What this workshop solves: 

  • Confusion
  • Tripping over yourself
  • Changing the story 10 times before breakfast
  • Changing the personality... we're like Nike, no we're like Dove, no we're like James bond, no we're your friendly grandpa that knows how to use a wrench.

This framework gives you a way to decide precisely what you stand for, and even more importantly, what you stand against.

We breakdown into depth our real process we’ve used to help hundreds of business owners apply what they know to their whole brand.

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We believe that branding is actually a process of removal, of stripping away what’s already there, which necessitates a marriage of both creative and analytical skills.

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Assesments

The Five Minute Brand Assessment

5
min read
Workshops

Defining Your Message

7
min read
Courses

Think like a CMO

6
min read

CONTACT US

WE HELP UPSTARTS WIN

We help startups punch above their weight through positioning, brand strategy, websites, investor decks, and growth creative designed to open doors and move the business.

We are a hands-on team of strategists, designers, and creatives who help challengers get clear, get credible, and get moving.
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