Courses

Think like a CMO

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You’re dangerous enough to drive marketing forward. You’ve run Google and Meta campaigns, you know the basics of paid ads to organic content, and shipped a few email campaigns. But you don’t know how to make your marketing work in concert.  

What if we told you that you don’t need an MBA to think like a CMO?

Most business and marketing leaders know tactics, but very few understand how marketing works at a strategic level. Effective marketing is built on well studied, century old principles. 

These are the principles that live in the heads of the most successful ad men and Fortune 500 CMOs. 

Our Intern to CMO in 45 Minutes crash course is a totally free crash course on how to think like a marketing executive by starting with first principles. This precisely explains why some companies seem to effortlessly compound while others burn cash chasing attention, and how you can fit into the former category instead of the latter.

In 45 minutes, you’ll understand:

Why most marketing problems are strategic, not tactical.

How to decide what channels are actually worth pursuing.

Exactly how you can copy the most successful companies by prioritizing brand over everything else.

You’re dangerous enough to drive marketing forward. You’ve run Google and Meta campaigns, you know the basics of paid ads to organic content, and shipped a few email campaigns. But you don’t know how to make your marketing work in concert.  

What if we told you that you don’t need an MBA to think like a CMO?

Most business and marketing leaders know tactics, but very few understand how marketing works at a strategic level. Effective marketing is built on well studied, century old principles. 

These are the principles that live in the heads of the most successful ad men and Fortune 500 CMOs. 

Our Intern to CMO in 45 Minutes crash course is a totally free crash course on how to think like a marketing executive by starting with first principles. This precisely explains why some companies seem to effortlessly compound while others burn cash chasing attention, and how you can fit into the former category instead of the latter.

In 45 minutes, you’ll understand:

Why most marketing problems are strategic, not tactical.

How to decide what channels are actually worth pursuing.

Exactly how you can copy the most successful companies by prioritizing brand over everything else.

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We believe that branding is actually a process of removal, of stripping away what’s already there, which necessitates a marriage of both creative and analytical skills.

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CONTACT US

WE HELP UPSTARTS WIN

We help startups punch above their weight through positioning, brand strategy, websites, investor decks, and growth creative designed to open doors and move the business.

We are a hands-on team of strategists, designers, and creatives who help challengers get clear, get credible, and get moving.
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